Terry Lee Honda

The 2011 J.D. Powers and Associates' Initial Quality StudySM shows that Honda has earned the highest initial quality ranking in the company's history. Adding to the victory is the fact that this improvement puts Honda second among all premium- and non-premium automakers surveyed. Also, Honda led the entire auto industry with the most segment leaders, including the Honda Civic (compact car), Honda Accord (midsize car), Honda Element (compact crossover SUV), Honda Accord Crosstour?

By now, you've likely heard or read about Honda's trials and tribulations in the aftermath of the notorious March 11 earthquake and tsunami. This is having an effect not only on dealers, but consumers as well.

Honda empathizes with consumers; and, in the spirit of having consumer's back, has decided to honor national discounts on sold-out vehicles. In describing the new incentive campaign, officially coined the "Honda Promise", Honda says," You may…