Terry Lee Honda

By now, you've likely heard or read about Honda's trials and tribulations in the aftermath of the notorious March 11 earthquake and tsunami. This is having an effect not only on dealers, but consumers as well.

Honda empathizes with consumers; and, in the spirit of having consumer's back, has decided to honor national discounts on sold-out vehicles. In describing the new incentive campaign, officially coined the "Honda Promise", Honda says," You may…

In their first-ever Ultimate Minivan Shootout, Cars.com recently assessed six redesigned 2011 minivans priced at under $45,000. Together with USA Today, Motorweek, and an Atlanta-area family of five, Cars.com put all of the contending minivans head to head in a series of challenges. The test period lasted three days.

The first day comprised of a 175-mile stretch of highway driving to determine true gas mileage. On the second day, each of the…

While nearly every automaker worldwide has felt the aftershocks of the March 11^th earthquake and tsunami disaster, Honda, and perhaps one of their closest competitors who we like to refer to as Mr. T, felt the blow the hardest.

You might remember, in April, Honda cut production by about half, due to a huge margin between supply and demand. The company also advised dealers to expect model shortages and that production might not return…